The Complete 30-Day
Product Launch Checklist
Don't leave your launch to chance. Follow this battle-tested timeline to maximize your traffic, users, and revenue on launch day.
Get your product launch right the first time. This comprehensive checklist covers everything you need to do before, during, and after your launch.
Pre-Launch Phase
30-14 Days Before Launch
Preparation & Setup
Define your target audience and ideal customer profile
Set measurable launch goals (signups, revenue, users)
Create your product positioning and messaging
Build your landing page with clear value proposition
Set up analytics tracking (Google Analytics, Mixpanel, etc.)
Create demo video or product walkthrough
Prepare press kit (logo, screenshots, product description)
Write press release and pitch email templates
Content & Marketing Assets
Write launch announcement blog post
Create social media graphics and content calendar
Prepare email sequences (launch, onboarding, follow-up)
Design promotional materials (banners, ads, email templates)
Record product demo videos or tutorials
Create FAQ page addressing common questions
Develop case studies or customer testimonials (if available)
Community & Outreach
Build email list of interested early adopters
Submit to product directories (LaunchRocket, directories, etc.)
Reach out to relevant communities (Reddit, Facebook groups, Slack)
Contact industry influencers and bloggers
Prepare Product Hunt launch (if applicable)
Schedule social media posts across platforms
Line up beta users or early reviewers
Launch Week
7-0 Days Before Launch
Final Preparations
Test all user flows and fix critical bugs
Set up customer support channels (email, chat, help desk)
Prepare launch day content (tweets, posts, emails)
Brief your team on launch day responsibilities
Create monitoring dashboard for key metrics
Test payment processing and onboarding flow
Schedule launch announcements across all channels
Prepare to respond to common questions quickly
Launch Day
Post on Product Hunt at midnight PST
Blast your email list early in the morning
Share on all social media channels
Submit to relevant communities (Reddit, Indie Hackers, etc.)
Respond to every comment and question immediately
Monitor technical performance and site stability
Post update videos or screenshots as traction grows
Reach out to influencers for a quick retweet/share
Post-Launch
Days 1-30 After Launch
First Week
Send 'Thank You' emails to all supporters
Analyze user feedback and prioritize bug fixes
Share launch results and highlights
Follow up on press inquiries and interview requests
Collect testimonials from early users
Write launch retrospective blog post
Continue engaging on launch platforms
Iterate based on user feedback
First Month
Analyze launch metrics vs. goals
Implement quick wins from user feedback
Begin content marketing and SEO efforts
Start building case studies from early users
Optimize conversion funnels based on data
Plan your next feature releases
Maintain momentum with regular updates
Bonus: Launch Channels Checklist
Essential Platforms
LaunchRocket (discovery + deals)
Your own website/blog
Email list
Twitter/X
Product Hunt
Community Outreach
Relevant subreddits (r/SideProject etc)
Indie Hackers
Hacker News Show HN
Facebook groups in your niche
Slack/Discord communities
Industry-specific forums
Why This Checklist Works
This checklist is based on successful launches from hundreds of builders. It covers the three critical phases:
- Pre-launch: Build anticipation and prepare assets so you aren't scrambling.
- Launch day: Execute with precision and engage your audience while traffic is high.
- Post-launch: Maintain momentum and iterate quickly to retain users.
Common Launch Mistakes
Launching Too Early
Wait until your product solves a real problem well. Better to launch later with something solid than rush with something broken.
Ignoring Pre-Launch Marketing
Building in public and creating anticipation is crucial. Start marketing before you launch.
Not Engaging with Your Audience
Respond to every comment and question on launch day. Community engagement drives momentum.
Frequently Asked Questions
Ready to Launch?
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