Mixpanel
Unlock real-time user behavior insights to propel your product forward with AI-powered event analytics.
Mixpanel revolutionizes product analytics by capturing every user interaction as events, delivering near real-time insights into engagement, retention, and growth.
Empower product, engineering, marketing, and data teams to spot drop-offs, optimize funnels, and iterate rapidly—up to 7x faster than traditional warehouses.
With scalable processing of trillions of events and seamless integrations, Mixpanel democratizes data-driven decisions for digital-first companies worldwide.
🚫 The problem Mixpanel solves
Mixpanel eliminates guesswork and SQL hurdles by providing instant, event-driven insights into user drop-offs, retention drivers, feature usage, and funnels.
Teams gain clarity on active users and onboarding friction, enabling swift iterations amid exploding app data volumes for superior engagement and conversions.
✅ How Mixpanel works
Mixpanel tracks user actions as events—like clicks, sign-ups, and purchases—paired with user properties to model behavior without SQL.
Data streams in near real-time, fueling customizable dashboards for funnels, retention curves, trends, and cohorts.
Integrate with Segment, BigQuery, or Braze for unified analysis; AI surfaces patterns in billions of events, enabling instant optimizations across web and mobile apps.
Founder's Story
"Founded in 2009 amid surging digital transformation, Mixpanel pioneered event-based analytics to cut through data complexity."
"CEO Amir Movafaghi champions a mission to empower every team member with analytics power, fostering collaborative innovation."
"From early visionaries like Tim Deng and Suhail Doshi, it evolved into a beacon for non-technical builders, accelerating product iterations with accessible, real-time truths."
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Reviews
"Reviews praise Mixpanel for saving time and simplifying frontend work with a broad set of high‑quality, free components. Developers highlight smooth React and Next.js use..."
Best For
- Scaling startup founders optimizing growth loops
- Product managers at digital-first enterprises refining user journeys
- Growth marketers and engineers analyzing retention in web/mobile apps