
StepGoalsFreemium
The most motivational step counter for building a walking habit.
StepGoals is a step tracking app for iPhone, designed to be the most motivational way to build a walking habit.
It combines beautiful design with smart near‑term targets, daily challenges, advanced charts, and streak‑friendly awards.
A built‑in wellness journal lets you capture how each day felt with quick notes, moods, and photos, so your walking history becomes a memorable story, not just a step count.
🚫 The problem StepGoals solves
Maximizing motivation for exercise.
✅ How StepGoals works
StepGoals is built around a simple observation: seeing your full daily goal when you're at 30% doesn't inspire action, it triggers avoidance.
One of the app's core features, the Motivation Box, sidesteps this by surfacing live targets at all times and a context aware motivation message.
The first tracks a progression of milestones tied to your goal (25%, 50%, 75% and beyond as stretch goals), then your personal bests for the week, month, and year, and ultimately your all-time record.
StepGoals also has a full streak and award system, detailed reports, iPhone home screen widgets, and a journal for logging walks with photo support.
The pedometer pulls data directly from Apple Health, so it works seamlessly with Apple Watch too.
The free tier is generous, and Pro adds streak protections, color themes, and more.
Key Features
- Motivation box
- GPS workouts
- Streaks, awards and data insights



Founder's Story
"StepGoals was built by Zachary Rosen — a long-time walker, hiker, and former athlete."
"When remote work crept into his daily routine, the incidental movement that had always kept him active started to disappear."
"Like a lot of people, he turned to step tracking apps to close the gap."
"The apps he tried were good at recording numbers, but not great at driving behavior."
"He had a clear idea of what a more motivating experience could look like: smarter targets, better feedback, and a system that met you where you were rather than just measuring how far you fell short."
"So he built it."
"With a background spanning product management, multimedia, and international development projects, Zachary brought a focus on user experience and behavior design to every part of the app."
"StepGoals has grown into a full-featured walking and fitness app — with GPS sessions, challenges, streaks, a journal, Apple Watch support, and a motivation system designed to keep you moving."
Do you use StepGoals?
Reviews
"Reviews praise StepGoals for saving time and simplifying frontend work with a broad set of high‑quality, free components. Developers highlight smooth React and Next.js use..."