Whimsical
The unified visual workspace where product teams transform ideas into action through real-time collaboration and intuitive diagramming.
Whimsical is a collaborative digital whiteboard platform enabling teams to create flowcharts, wireframes, mind maps, and documentation in a unified space.
Designed for product builders, designers, and engineers, it combines visual thinking tools with asynchronous-first workflows to accelerate ideation, planning, and execution across distributed teams.
🚫 The problem Whimsical solves
Whimsical eliminates chaos in team ideation and planning by consolidating scattered tools into one intuitive visual workspace.
It solves misalignment and slow decision-making through real-time collaboration, visual documentation, and asynchronous communication tailored to distributed teams.
✅ How Whimsical works
Users access an online workspace to build visual content using drag-and-drop editors, markdown shortcuts, and pre-built templates.
Multiple team members collaborate simultaneously or asynchronously on boards, docs, and diagrams, adding shapes, images, embeds, and notes with real-time syncing, commenting, and permission controls for seamless iteration and alignment.
Founder's Story
"Founded in 2017 by Steve Schoeffel in Denver, Colorado, Whimsical emerged from a vision to unify fragmented design and planning tools."
"The venture has evolved into a distributed, 45-person company with $30M in VC funding, emphasizing craftsmanship, deep work, and employee autonomy through its fully remote-first operations."
Do you use Whimsical?
Reviews
"Reviews praise Whimsical for saving time and simplifying frontend work with a broad set of high‑quality, free components. Developers highlight smooth React and Next.js use..."
$Pricing
- 4 free boards per user
- Basic visual tools and shapes
- Limited collaborators
- Unlimited boards
- Full collaboration features
- Real-time and asynchronous editing
Best For
- Product managers and leaders orchestrating cross-functional workflows
- UX/UI designers and product designers prototyping and visualizing user experiences
- Software engineers and technical teams planning architecture and system design