We spend a huge amount of time tracking what happens before a proposal goes out:
- Lead scoring
- CRM activity
- Intent signals
- Opportunity stages
But once a proposal lands with a prospect, most of the visibility disappears.
The rep knows it was sent.
Maybe they see an open notification.
But they don't know:
- Who actually read it
- Whether it was forwarded internally
- Whether multiple stakeholders are reviewing it
- Whether the buyer is moving forward or quietly losing interest
I'm exploring this problem through a product called DocMetrics.
Curious:
How do your teams determine whether a proposal is gaining momentum or dying after it's been sent?
Are there signals you're already using that I'm missing?
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